BTL & Activation

Imaginative. Effective. Influential.

Our take is that the key to successful communication strategies is understanding consumers and shoppers, the way they make decisions, the touch points that influence them the most, the messages they respond to and the role that the brand should play at those customer experiences.

With our planning process, we drill down into the customer behavior in our journey to identify that very moment of greatest stimulus – driving the desired behavior change for the greatest ROI.

We use our unique insights tool Pathfinder to map, segment and prioritize people's Purchase Decision Journeys, identifying the steps taken before, during and after the selection of a brand for purchase. Some steps will be precise points of influence, where communication directly impacts behavior.

We are a company with a proven track record. Innovative, insightful and inspired, we have gained a reputation for bringing brands to life through powerful and engaging experiences – from strategy to execution.

We are not an agency with ready-made answers. Instead, we are a team of professional event strategists and planners who know better, who care, and who try harder than most do. Together, we design experiences from concept to implementation. It is why we apply an almost forensic attention to detail in our proposals and the execution of our events.

Our services spark change. And there is no exact science to what your event could be, but what we can do is take out the conjecture from planning and give you some tangible solutions. Then, by using the right mix of services, we deliver your event.

We help you to build and educate new audience to promote their products and create bonds with consumers through an innovative mix of experience of social and promotional marketing. Our efficiencies lie in:

BRAND ACTIVATION